ShowSheen®, the World's No. 1 Grooming Product, Celebrates its 50th Anniversary Campaign
ShowSheen®, the World's No. 1 Grooming Product, Celebrates its 50th Anniversary
Jumper Stallion Orbetello selected for the Join the Legacy Campaign
East Longmeadow, Mass. – April 15, 2024 - In 1974, Absorbine® launched what was to become the gold standard of grooming products: ShowSheen®. The iconic first-of-its-kind grooming spray is the world's No. 1 grooming product. The recipient of scores of accolades, most recently in 2023, The Chronicle of the Horse readers ranked ShowSheen® as their top shine spray choice.
Over the years, Absorbine® developed a collection of effective ShowSheen® products that have become staples in tack trunks worldwide. Owners keep their horses looking their best in the show arena and on the trail with ShowSheen®. The original ShowSheen® Hair Polish & Detangler, trusted by grooming experts, is enriched with Pro-vitamins and silk proteins for coat conditioning and hair strength. For quick touch-ups, try the convenient ShowSheen® Finishing Mist. Target tough knots with ShowSheen® Detangler Gel, fortified with moisturizing vitamin E. Simplify bathing with ShowSheen 2-in-1 Shampoo & Conditioner, gentle on skin with no parabens or sulfates. For spotless whites, use ShowSheen Stain Remover & Whitener with Oxi-Eraser® stain lifter. Groom effortlessly for show-ready perfection with the ShowSheen® family of products.
For the brand's 50th anniversary, the Absorbine® team searched for the perfect horse to feature in their campaign that would embody the excellence of the product and its legacy. They found that horse in Orbetello (Orlando / Landgraf / Cor de la Bryère), a 2003 16.2-hand Premium Oldenburg, Elite Hanoverian and Elite Belgian Warmblood stallion owned by Hampton Farms LLC.
"When we saw the photo of Orbetello, we knew he was the horse for our 'Join the Legacy' campaign," said W.F. Young Vice President of Marketing Amy Cairy. "He has so much presence and the quintessential ShowSheen® glow!"
Orbetello had a spectacular show jumping career with top placings at 1.60m with riders Margie Engle (USA), Brianne Goutal (USA) and Paul O'Shea (IRL). He also partnered with his owner, Cynthia Hampton, in the amateur jumper divisions, a testament to his temperament.
A lifelong user of ShowSheen® products, Orbetello is a horse that glows from within. As an individual, he epitomizes quality and character and is referred to as a "big teddy bear" by his handlers.
Retired from competition, Orbetello now stands at Bridlewood Farm in Kentucky, where he continues to make his mark, siring 25 offspring last year alone. Just like ShowSheen®, he's living a legacy.
As ShowSheen celebrates its 50th anniversary, keep posted for grooming tips and learn about contests and exclusive offers on ShowSheen® products. Learn more at Absorbine.com.
Watch the ShowSheen® 50th Anniversary Video
Orbetello is the "spokeshorse" for the ShowSheen® 50th Anniversary campaign.
Photo by Taylor Pence