OUR TEAM
About Us
We’re seasoned professionals with an unrelenting passion for horse sports. Our team is immersed in all things equine. We’re listeners. We understand your world because it’s our world, too. It is our mission to push the boundaries and deliver unparalleled excellence and innovation beyond the expected.
We work with high-profile and emerging companies, venues, competitions, events, retailers and products and services.
We produce solutions that transform your brand to engage and build relationships with the equestrian audience and grow your business.
THE TEAM
Carrie Wirth
President
Carrie Wirth is a respected marketing and public relations professional with more than 20 years of experience in communications, events, media relations, advertising and entertainment. She founded EQ Media in 2016.
Carrie began her career in film and video production and has managed a diverse list of clients in professional sports and the corporate world including Best Buy, Target, The Minnesota Wild, Boeing, Continental Airlines, and The Hartford. In the equestrian industry, she has led accounts such as BEMER, Gallagher’s Water, EquestrianCoach.com, Blackburn Architects, The Masterson Method, the Intercollegiate Horse Show Association and more.
Carrie is also an award-winning press officer for international and national show jumping and dressage events. She managed the press centers of Wellington Masters, Longines Global Champions Tour Miami, The National Horse Show, The American Gold Cup, Devon Horse Show and Country Fair, World Dressage Masters Palm Beach and many more.
A lifelong equestrian, Carrie learned to ride in her youth at West Point, New York. She has evented, fox hunted, played polo and even tried her hand at reined cow horse. But Carrie’s true love is show hunters.
Sarah Mahoney
Creative Lead
Sarah Mahoney has more than 10 years of communications, strategy and branding experience at award-winning advertising agencies across the Southeast. She is passionate about creating strategies that build brands through visual storytelling and authentic communications.
As Creative Lead, Sarah has worked with brands such as Gallagher’s Water – from pre-launch strategy to packaging and everything in between, BEMER Horse-Set, Calverro, the IHSA, and TerraNova Equestrian Center – developing the brand identity for their FEI 4* eventing competition, The Event at TerraNova, and designing the inaugural TerraNova Magazine. She spearheaded the rebranding of the Masters of Foxhounds of North America from the brand voice research to developing print collateral, email newsletters and the identity for their annual Dog Daze event celebrating the working dog. She led the creative strategy for redesigning publications for the American Hanoverian Society - the Awards Magazine - Inspection & Performance and Stallion Directory.
Sarah is an equestrian through and through. From pony hunters to the adult amateur ring, Sarah has pursued her passion for all things equine. She grew up in Pensacola, Florida, riding on the local hunter/jumper circuit. She attended Queens University of Charlotte in Charlotte, North Carolina, where she earned her bachelor’s degree in Marketing and Public Relations.
Sarah also makes her mark on the equestrian industry through her blog, AdultAmmyStrong, catering to the working adult amateur equestrian. The blog's goal is to connect and support the adult amateur equestrian community balancing life in and out of the saddle.
Jillian Eberlein
Account Project Manager for Creative Services
Jillian Eberlein is passionate about leveraging her knowledge and experiences to help brands grow to their truest potential.
As a project manager, Jillian has demonstrated her proficiency in organizing and executing successful events within the equestrian industry. Her experience includes working with prestigious horse shows such as the Devon Horse Show and Country Fair, The National Horse Show, Kentucky Horse Shows, Pony Finals, World Equestrian Center and IHSA National Championship.
Jillian's journey in the equestrian world began at a young age when she learned to ride. Over the years, she has competed in various disciplines to help her become a well-rounded rider. Her deep-rooted passion for the AQHA and hunter/jumper communities, fuel her desire to contribute to their growth and development.
Jillian holds a master’s degree in integrated marketing communications and a bachelor's degree in Business Administration, with a major in digital marketing promotions, both from West Virginia University. Her academic background has equipped her with a diverse array of skills, knowledge, and education that enhances her ability to drive success in the equestrian industry.
Jillian stands ready to leave an imprint on equestrian brands and help them to grow.
Maddy Falkowitz
Intern
Maddy Falkowitz is from Long Island, New York, and is a lifelong equestrian. Growing up, she competed her horse Buddy and is now a member of SCAD’s IHSA hunter seat team.
Falkowitz first worked with the EQ Media team as a photography intern for the Intercollegiate Horse Show (IHSA) National Championship Horse Show. Her talent for photography, hard work and initiative made an impression. She will graduate in 2025 with a BFA in Photography.
