IHSA PARTNER ADVERTISING OPPORTUNITIES WITH IEA
As the Fall semester begins either on campus, virtually or a combination of both, we recognize that collegiate competition for IHSA teams remains unknown at this time. The IEA values having the IHSA as a Member Partner and we are grateful for all of the IHSA teams, colleges and coaches who host and provide horses for IEA shows. We also recognize that many of our riders want to compete in the IHSA when they attend college and wanted to share some options to allow for your college to connect to IEA riders.
IEA COLLEGIATE E-NEWSLETTER
Last year, the IEA had 12,247 riders competing in Hunt Seat, Western and Dressage competition across the United States. To help our riders, parents and coaches learn more about collegiate riding, the IEA will produce the first-ever IEA Collegiate e-newsletter this November. The e-newsletter will be sent to approximately 24,000 addresses on the IEA subscription list.
An easy way to introduce your college and equestrian team to our audience is with a Linked Ad. The ad is 600px by 200px in size and will link to the URL provided. The cost of this ad is $100. Ads must be submitted by October 22, 2020.
2021 IEA NATIONAL FINALS
One of the best ways to meet IEA riders is during the IEA National Finals. Here are the dates and locations for the 2021 IEA National Finals:
2021 IEA Hunt Seat National Finals
April 23-25, 2021 at the Georgia National Fairgrounds and Agricenter in Perry, Georgia
2021 IEA Western National Finals
Exact dates to be determined. Horse show will be held in conjunction with the 2021 APHA World Championship Show in Fort Worth, Texas June 29-July 11, 2021.
Setting up an Academic Vendor Space at one or more IEA National Finals is a great way to interact with IEA riders and their families throughout the show. The space is 10’ by 8’ and includes a rectangular table and two chairs. Included with the space is a full-page black and white ad in the horse show program, right to distribute promotional materials in the Exhibitors Bags, the horse show program, logo on livestream during commercial breaks and a linked logo on the Sponsors page of the IEA website. The cost ranges from $500 to $1,250 depending upon the number of National Finals reserved to attend
Advertise in the horse show program. Whether it is a full-size or half-size ad, advertising in the horse show program reaches a large audience of riders and their families as well as coaches and spectators. The cost ranges from $125 to $500 and packages are offered for advertising in more than one National Finals program.
Each of the IEA National Finals is a live stream event, making advertising with an Arena Banner a valuable option. Not only do you capture the attention of the audience at the show, but also that of the viewers watching via live stream. The advertiser provides the design and the IEA produces the banner. The cost ranges from $400 to $1,150 depending upon the number of National Finals.
We also offer a variety of other IEA National Finals advertising options, like Class Sponsorship, Hospitality, and Special Event sponsorship.
DIRECT EMAIL OR MAILING
The IEA can assist you in choosing your target audience based upon grade, area of the country, discipline and male or female. The cost of each mailing is determined by the total number of addresses.
SOCIAL MEDIA POSTS
One of the best ways to reach our riders directly is through social media advertising. Our riders who are old enough to have social media accounts engage with IEA accounts on Instagram and Facebook.
Please feel free to email megan@rideiea.org to reserve your advertising spot in the upcoming IEA Collegiate e-newsletter, the 2021 IEA National Finals or general advertising with the IEA.
Thanks so much,
Megan D. Taylor
Sponsorship/Sales Representative
Interscholastic Equestrian Association (IEA)
C: 931-224-5707
megan@rideiea.org
www.rideiea.org